SSL Certificates are used to encrypt data between two devices, such as a web server and an end user. It assures everyone that the data being exchanged (such as a credit card number, for example) can't be intercepted by a third party. Even if you're not running a web store, today SSL is more important than ever before.
Our security certificates ensure full strength 256-bit encryption. That's the same type of encryption used by most banks. The value of this certificate is $250 per year.
Increasingly, Google and other search engines have been encouraging SSL certificates for all websites, not just stores. Additional security helps to protect user privacy and keep confidential data and activity safe. In fact, Google even incentivizes SSL certificates by giving priority between two otherwise-equal sites in search result rankings to the one that is secure. It's just another way we give you every advantage on your website's search optimization.