Every Empower Ideas website comes ready for on-demand analytics reporting that you can do yourself, but, in our experience, many of our clients don't take advantage of this capability. This is often because they don't know how it works or don't understand what the data means. Analytics tell us who is visiting your website, what they are doing when they're there, and at what point they leave. We can use this data to make changes to your site that improve user experience or conversion or to increase traffic. We recognize that analytics can be overwhelming and boring, but we think the data is important to know, and that's why we include it as part of your subscription.
Each month, we'll send a summary report that highlights the key points in your analytics data. We'll show you interesting trends and make recommendations based on the data points. We can work with you to answer business questions with quantitative data. If you desire, you can upgrade your curated reports to weekly or daily. You can also, of course, access your analytics dashboards on-demand yourself, for no extra fee.
We use two industry-standard leading analytics programs: Google Analytics and Adobe Analytics. Both are outstanding programs that will help you make the most of your website. For most sites, we recommend (and include) Google tracking. However, if your site is especially large or you have complex tracking needs, we may recommend Adobe Analytics instead. (Adobe Analytics has an extra cost associated with it based on the traffic to your site. These fees are charged by Adobe, but Empower Ideas will handle the billing for you and consolidate the charges to your single monthly invoice from us.)
